A programmatic platform for measurable vehicle advertising.
Client: Flaster Media
About the project.
The mobile out-of-home advertising market (ads on vehicles) is fragmented and hard to measure. The project develops a single programmatic platform made up of two software products.
For advertisers and agencies, the platform delivers digital-marketing-level measurability and return on investment across multiple locations at once. For media owners, it opens new revenue channels.
The products developed are the basis for the company's global expansion through a franchise model and for strengthening its R&D capacity in cooperation with a research organisation.
Our approach.
- We set the project up as R&D, with a faculty of economics as the partner.
- We prepared the application and a budget tailored to a micro enterprise.
- We run the implementation in full: payment claims, reports and communication with the implementing body.
Result.
€827k in grants approved. The project is under implementation.
Results of previous projects are no guarantee for a new application. The competent authority decides on the award.
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